Allegra lansing | marketing · print · mail

If you poll some of the most successful copywriters, they’ll agree that a great headline emerges after dozens are discarded. In other words, plan to write a lot! Keep in mind that your headline should create curiosity, promise the answer to a problem, and include a key benefit of your product or service.

Give yourself an edge. Use some of the following words in any combination as surefire attention-getters:

  • Breakthrough
  • Discover/Discovery
  • Easy
  • Free
  • Guaranteed
  • Hidden
  • Incredible
  • Love
  • Master
  • Money
  • New
  • Powerful
  • Profits
  • Proven
  • Results
  • Revealed
  • Scientific
  • Secret
  • Shocking
  • Ultimate
  • Uncovered

Below are popular approaches used by professional copywriters to write compelling headlines:

How To
Example: How to Save Hundreds on Your Car Insurance
Headlines beginning with “how to” are proven winners. They pique curiosity to read further – exactly what a headline is supposed to do.

Question
Example: Isn’t it Time You Quit Worrying About Your Cholesterol?
When a headline asks a question, readers will naturally answer it in their minds. When it identifies a specific need or desire, they’ll read on.

Command
Example: Teach Your Toddler to Read in 3 Easy Steps
A command headline should highlight the most important benefit of your product or service. It demands attention and inspires intrigue.

News
Example: Announcing a Breakthrough in Personal Security

News headlines are effective for announcing new products and services. The promise of new information is always an attention-getter.

Testimonial
Example: “I Lost 15 Pounds in 2 Weeks…and I Wasn’t Hungry!”
When your headline delivers “proof,” it sparks interest in the rest of the story.

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