If you poll some of the most successful copywriters, they’ll agree that a great headline emerges after dozens are discarded. In other words, plan to write a lot! Keep in mind that your headline should create curiosity, promise the answer to a problem, and include a key benefit of your product or service.
Give yourself an edge. Use some of the following words in any combination as surefire attention-getters:
Below are popular approaches used by professional copywriters to write compelling headlines:
Example: How to Save Hundreds on Your Car Insurance
Headlines beginning with “how to” are proven winners. They pique curiosity to read further – exactly what a headline is supposed to do.
Example: Isn’t it Time You Quit Worrying About Your Cholesterol?
When a headline asks a question, readers will naturally answer it in their minds. When it identifies a specific need or desire, they’ll read on.
Example: Teach Your Toddler to Read in 3 Easy Steps
A command headline should highlight the most important benefit of your product or service. It demands attention and inspires intrigue.
Example: Announcing a Breakthrough in Personal Security
News headlines are effective for announcing new products and services. The promise of new information is always an attention-getter.
Example: “I Lost 15 Pounds in 2 Weeks…and I Wasn’t Hungry!”
When your headline delivers “proof,” it sparks interest in the rest of the story.